Download E-books Dangerous Frames: How Ideas about Race and Gender Shape Public Opinion (Studies in Communication, Media, and Public Opinion) PDF

By Nicholas J. G. Winter

In addition to their seen roles in American politics, race and gender additionally paintings in hidden how one can profoundly impression the way in which we think—and vote—about an unlimited array of concerns that don’t appear relating to both classification. As Nicholas wintry weather unearths in Dangerous Frames, politicians and leaders frequently body those probably unrelated matters in ways in which best audiences to reply to not the coverage to hand yet in its place to the best way its presentation resonates with their deeply held ideals approximately race and gender. iciness indicates, for instance, how reputable rhetoric approximately welfare and Social defense has tapped into white american citizens’ racial biases to form their reviews on either matters for the previous 20 years. equally, the best way politicians awarded overall healthiness care reform within the Nineteen Nineties divided american citizens alongside the traces in their attitudes towards gender. Combining cognitive and political psychology with leading edge empirical study, Dangerous Frames ultimatelyilluminates the emotional underpinnings of yankee politics. 

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